Boris Dzhingarov

Entrepreneur Leadership Network® Contributor

Bio

Boris Dzhingarov is an entrepreneur and founder of ESBO Ltd, a Digital PR and SEO agency dedicated to enhancing brand awareness and visibility. Based in Bulgaria, ESBO Ltd is a global company working with clients worldwide. Boris now resides in Thailand, where he also pursues property development.

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Latest

Growing a Business

No More Non-Competes? What Entrepreneurs Can Do to Protect Their Business Now

The FTC's proposed ban on most non-compete agreements, currently stalled by an injunction, shifts toward greater employee mobility, urging entrepreneurs to rely on alternative legal tools and strong workplace culture.

Marketing

Forget Follower Counts — Influence Is Now About Engagement and Community

Nano-influencers with small but loyal followings are driving high engagement, authenticity and targeted impact through niche online communities.

Legal

Why Your Next Big Business Innovation Should Be Your Legal Strategy

A proactive legal strategy — once seen as merely defensive — is now a powerful, often overlooked driver of business growth, enabling companies to protect innovation, build trust, navigate regulation and gain a competitive edge.

Marketing

La búsqueda predictiva con IA ya está aquí. ¿Está tu marca lista para ella?

En 2025, la IA predictiva está revolucionando las búsquedas al anticipar la intención del usuario antes de que escriba, transformando la manera en que las marcas conectan con las personas en un entorno digital que también prioriza la privacidad.

Business Solutions

Predictive AI Search Is Here — Is Your Brand Ready for It?

In 2025, predictive AI is changing search by knowing user intent before queries are made, transforming how brands engage and convert in a privacy-conscious digital landscape.

Marketing

Your AI Assistant is Now a Salesperson — Why Conversational Commerce is the Future of Shopping

Voice and chat technologies driven by AI are revolutionizing the shopping experience, making it more seamless and personalized.

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